Truechoice Merchant Limited

Truechoice Merchant Limited, established in 2010, is a leading freight forwarding and international logistics company headquartered in Nairobi, Kenya.

22%

Visibility Increase
15%

Boost In Inquiries
46%

Page Views

Background

Truechoice Merchant Limited, established in 2010, is a leading freight forwarding and international logistics company headquartered in Nairobi, Kenya. With a reputation for reliability and efficiency, the company offers a wide range of services, including air and sea freight, customs clearance, warehousing, and distribution. Despite their exceptional service record, Truechoice Merchant Limited faced challenges in reaching new clients and expanding their market share due to their limited online presence.

Challenge

Limited Online Visibility:

Truechoice Merchant Limited had a minimal online footprint, making it challenging to attract new clients and showcase their extensive services.

Low Inquiry Rate:

Despite providing exceptional logistics services, the company received a relatively low number of inquiries, limiting potential business growth.

Outdated Website:

The existing website was not optimized for search engines and lacked a modern, user-friendly design.

Solution

Website Redesign:

Modern Aesthetic: We revamped the website with a contemporary design that highlights Truechoice Merchant Limited’s expertise and reliability in the logistics sector.
User-Friendly Interface: The new website features intuitive navigation, making it easier for potential clients to find information and contact the company.
Mobile Optimization: Ensuring the website is fully responsive on all devices to cater to the growing number of mobile users.

Search Engine Optimization (SEO):

Keyword Research: Conducted extensive keyword research to identify terms potential clients use when searching for logistics services.
On-Page SEO: Optimized website content, meta tags, and images to improve search engine rankings.
Content Creation: Developed high-quality, informative content that positions Truechoice Merchant Limited as a thought leader in the logistics industry.

Social Media and Content Marketing:

Social Media Integration: Linked the website to active social media profiles to drive traffic and engage with potential clients.
Regular Updates: Created and shared blog posts, case studies, and industry news to keep the website fresh and relevant.

Online Advertising:

Targeted Campaigns: Implemented pay-per-click (PPC) campaigns and social media ads targeting specific demographics and industries needing logistics services.
Retargeting Ads: Used retargeting strategies to reach users who previously visited the website, increasing the chances of conversion.

Results

Increased Online Visibility:

Within six months, Truechoice Merchant Limited experienced a 22% increase in online visibility. The optimized website and consistent content updates significantly improved search engine rankings, driving more organic traffic.

Boost in Inquiries:

The enhanced online presence and targeted advertising campaigns led to a 15% increase in inquiries. Potential clients found it easier to discover and engage with Truechoice Merchant Limited’s services.

Enhanced User Experience:

The modern, user-friendly website received positive feedback from visitors, resulting in longer site visits and higher engagement rates.

Client Testimonial

“Partnering with this team was a game-changer for our business. The improvements in our online presence were evident within months. Not only did our visibility increase by 22%, but we also saw a 15% boost in client inquiries, which directly impacted our bottom line. Their expertise in website design, SEO, and targeted advertising helped us reach a broader audience and present our services in a professional, compelling way. We’re thrilled with the results and highly recommend their services to any business looking to grow.”

Bernard

Director

Conclusion

By partnering with us, Truechoice Merchant Limited successfully transformed their online presence, leading to increased visibility and a notable rise in client inquiries. Our comprehensive approach, combining website redesign, SEO, content marketing, and targeted advertising, positioned Truechoice Merchant Limited as a leader in the logistics industry, ready to meet the needs of businesses worldwide.