Capacity Africa Training Institute

Strategia Netherlands is a leading provider of humanitarian courses, offering specialized training for professionals and organizations in the humanitarian and development sectors.

70%

Increased Traffic
50%

Increase In Enrollments
35%

Average Time Spent

Background

Strategia Netherlands is a leading provider of humanitarian courses, offering specialized training for professionals and organizations in the humanitarian and development sectors. Despite having high-quality courses and expert instructors, the website struggled with low traffic, which impacted their enrollment rates. They approached our team to revamp their website and develop strategies to increase traffic and visibilit

Challenge

Outdated Website Design:

The old website was not user-friendly and did not reflect the quality of the courses offered.

Low Search Engine Ranking:

The website had poor SEO, making it difficult for humanitarian professionals to find them through search engines.

Lack of Engaging Content:

The website lacked engaging content to attract and retain visitors.

Limited Awareness:

Many potential students were unaware of the humanitarian courses available.

Our Approach

To address these challenges, we implemented a comprehensive strategy focusing on website design, SEO, and content development.

Website Redesign

We started with a complete redesign of the Strategia Netherlands website. Key improvements included:

User-Friendly Navigation: Simplified the site structure for easier browsing of humanitarian courses.
Responsive Design: Ensured the website was mobile-friendly to cater to users on all devices.
Modern Aesthetics: Updated the visual design to reflect the professionalism and impact of humanitarian training.

SEO Optimization

To improve search engine rankings, we carried out extensive SEO optimization, including:

Keyword Research: Identified relevant keywords related to humanitarian training, disaster response, and NGO capacity-building.
On-Page SEO: Optimized meta tags, headings, and course descriptions with targeted keywords.
Technical SEO: Improved site speed, fixed broken links, and ensured the site was crawlable by search engines.

Content Strategy

We developed a content strategy tailored to humanitarian professionals and organizations:

Blog Creation: Launched a blog featuring articles on humanitarian best practices, crisis response strategies, and career development.
Resource Library: Created downloadable resources such as e-books and whitepapers on humanitarian aid and emergency response.
Testimonials and Case Studies: Added testimonials from past students and organizations that benefited from the courses.

Results

The comprehensive approach led to significant improvements in website traffic and user engagement:

Traffic Increase:

Website traffic increased by 70% within the first six months.

Improved Rankings:

The website’s search engine rankings improved, with several humanitarian course keywords ranking on the first page of Google.

Higher Engagement:

The average time spent on the website increased by 35%, and the bounce rate decreased by 20%.

Increased Course Enrollments:

A 50% increase in student enrollments was recorded due to improved visibility and user experience.

Client Testimonial

Enrolling in Strategia Netherlands’ humanitarian courses was a game-changer for my career. However, before the website revamp, it was challenging to find the right course and navigate the platform. After the redesign, everything changed! The website is now user-friendly, visually appealing, and easy to access from any device. I also noticed more professionals in my network discovering and enrolling in the courses, thanks to the improved search rankings. The increase in engagement and traffic has undoubtedly positioned Strategia Netherlands as a top-tier provider of humanitarian training. Highly recommended!

John Karegwa

Founder/ CEO

Conclusion

Our collaboration with Strategia Netherlands transformed their online presence, making it easier for humanitarian professionals to find and engage with their specialized training programs. The increase in website traffic not only boosted course enrollments but also strengthened Strategia Netherlands’ reputation as a leading provider of humanitarian courses.

This case study demonstrates how a well-designed website and strategic SEO can drive growth and impact in the humanitarian education sector.