Mzizzi has come a long way in the last few years. We’ve grown and you’ve grown with us. It was time to turn over a new leaf. Besides the new branding, positioning and messaging that we recently announced, we also launched new products and tools for us to show up in a bigger way for you…
How we got from Mzizzi to Anzili
How it started….
What we discovered was that Mzizzi’s brand image was old, out-dated, and overwhelming. The team was fresh, but the brand wasn’t… there was clearly a major disconnect. Our key messaging was lost and not translating to want we wanted our merchants, entrepreneurs, potential customers to understand: that we were there to hold their hand as they built their businesses. With Anzili, you can build your business from scratch or start and into the dream you always wanted. So we went back to the basics: to reflect and relook at our mission statement, our purpose, our communication, our identity, and our voice.
What if I told you, you had to change your name in 3 months. Your government registered name – that one your parent(s) gave your at birth. Where would you start, how would you explain it to your family, neighbors, the government, your employer, even your dog? How did you come up with the name? Why that name? What if people didn’t like it? So many questions, so little answers. As if that wasn’t enough, you watched the movie – face off, and decided you also wanted a new face (insert really shocked emoji here)?
As you can see, changing your name is amazingly difficult, tedious and nerve-wracking, changing your face – now that’s just for the movies, or is it?
Welcome to the amazingly difficult, tedious and nerve-wracking task of rebranding from Mzizzi to Anzili. We won’t bore you with just how many times we argued over what a good name sounds like or how much time we spent looking out of the windows for inspiration. The sulking from our imaginary parents after we told them what we were thinking. Let’s just get to the crux of the matter.
Anzili Origin Story
We have worked on many projects together, but we have always wanted to do a thing that helps lots of people. We loved the different projects that we worked on together and separately; for governments and private businesses; for founders and established brands but we always wanted to build something that could help others grow.
As James was building a platform for selling fruits and honey; he loves the tasty things, he discovered how hard it was to build an online business. So, we got together to make all the necessary bits to make it work and, in the process, we realized that what we were building could help millions of other businesses.
If we made the tools that we had built available to every business across Africa, not only could we help entrepreneurs build great businesses, but also give them the capacity to help others too. This is how Anzili was born.
Why the change from Mzizzi To Anzili?
We’re launching a new name and logo, as we start to refresh our look in across all our platforms and channels. We loved our old name & logo, and look, and know many felt the same. And yet, here we are to explain why we decided to evolve it.
- How would you feel if people kept getting the spelling or pronunciation of your name wrong? See, our former name was MZIZZI, we loved this name. We dreamt about what a lovely name it was, sometimes our colleagues would overdo it and name their kids Mzizzi, oh, what wonderful times.
- Then we realized something, our friends, our customers, the media guys, and just about anyone misspelt or mispronounced it. Sometimes it was Mizizi, Mzizi, Muzizi (why now). It was too much. If we had a second name like Stephen, maybe we’d have told everyone to use that instead.
- Mzizzi meant a lot to us, it was a play on the Swahili word for Taproot. We were building a platform that was central to the success of many businesses.
- Now the name wasn’t being spelt right, there were other businesses and brands with a variation of our name, how would people recognize us. May the real Mzizzi please stand up.
- Oh, another thing, our logo had the shopping basket icon which represented our ecommerce offering, now we are more than this.
- Our brands also didn’t have a sense of cohesion, we had Paytree for payments, Mzizzi for eCommerce and it just didn’t feel like they were related. Moving forward we are merging both of them into one brand.
……and now, drumroll………
Change is inevitable, growth is optional…. we chose both.
We are ANZILI.
What does Anzili mean?
Anza – Anzili. (Cause to happen).
We like to help all businesses start, grow and scale. We help everyone to ANZA (Begin).
Anza is the Swahili word for begin. Anzili comes from begin, we are with you from the beginning. By causing businesses to successfully begin, grow and scale, we are empowering humanity to be better.
People love to feel appreciated in what they do, and our customer team and the company at large makes sure that you, our customer and merchant feel that you’re loved and belong.
Thanks for being part of this next part of our journey. Let’s Anzili.
TL; DR: We have a new name and changed the logo.
We are proud to announce the launch of the new company logo as part of the ongoing evolution of our company’s brand.
Our business has grown and evolved over the years, and we felt it was time for a change. We have refreshed our logo to reflect who we are today and to symbolise our future. After careful consideration, we chose a new logo that reflects a more modern look and captures our mission to deliver excellent quality, performance and service support across the products we provide.
The alpha “A” brandmark in our logo which is also the first letter of the Greek alphabet symbolizes a beginning it also means leader in Hebrew. For us alpha symbolizes how we feel about helping you start a new business or a new way of doing business, a fresh beginning. It also stands for our leadership in what we do.
Authentic, Real, True
We create connections and have genuine interest in what you do. We work to build your trust; we are authentic and won’t hesitate to do the right thing. We relate to your challenges and passions and speak to them in a familiar, warm, and accessible way
Decent, Accessible, Open
We are like an old friend; we share laughs with you and care for what matters to you. We communicate with honesty and clarity, always doing right by you
Intimate, Relaxed, Familiar
We understand our world: everyone says how well they’ll do, using big complex words. We talk simply and plainly; we want you to understand us. Because you use our tools to get important things done, we avoid using jargon and instead speak in a language that you understand
Gracious, Polite, Considerate
Respect is the glue that holds our relationships together. We deliver on what we promise and on the rare chance that we’ve got egg on our face, for whatever the reason, we admit it and make good on our promise